The case study of Andrew Gillum's 2018 primary victory, focusing on the limited digital campaign executed by AOne Creative and financed by billionaire Robert F. Smith of Vista Equity Partners, highlights the strategic use of digital platforms to influence electoral outcomes.

• Digital Campaign Strategy: AOne Creative, commissioned by Robert F. Smith, utilized various digital platforms to amplify Gillum's message. The campaign saw a significant increase in social media activity in the days leading up to the primary, indicating a focused and intense digital effort.
• Social Media Reach: The statistics from the campaign show a substantial reach on social media platforms. The number of timeline and story posts increased dramatically closer to the election date, suggesting a strategic timing in the digital campaign's execution.
• Engaging Influencers and Hashtags: The campaign effectively leveraged influencers and hashtags to expand its reach. The significant number of unique influencer accounts and hashtag post placements indicates a well-coordinated effort to engage with a broader audience on social media.
• Impact on Voter Turnout: The digital campaign's success in mobilizing support is evident in the voter turnout, which was the highest in Florida's recent history for a gubernatorial primary. This suggests that the digital efforts played a crucial role in engaging and motivating voters.
• Conclusion: The Gillum campaign's digital strategy, executed by AOne Creative and backed by Robert F. Smith, demonstrates the power of targeted digital campaigns in modern elections. It underscores the importance of engaging with voters through digital platforms, especially in reaching younger and more diverse demographics. The campaign's success also highlights the potential of private funding in amplifying political messages and influencing election outcomes.