• Origins: Launched by visionaries including Robert F. Smith, Deon Taylor, Roxanne Avent, Darrick Angelone.
• Mission: To educate and engage a diverse young electorate, focusing on Gen Z and Millennials, in the political process.

• Educational Empowerment: Enhancing political awareness among diverse young voters.
• Inclusive Dialogue: Establishing platforms for broad political discussions.

Strategies & Execution: Dynamic and Diverse Approach

• Celebrity Influence and Digital Content: Created series like "The Messy Truth with Van Jones," distributed across multiple platforms, amplifying reach with collaborations such as Time Magazine and Revolt TV.

• Voter Engagement: Increased voter engagement among the target demographic.
• Recognition: Webby Award nomination for Roland Martin's series.
• Metrics:
  • 150+ million universal impressions.
  • 50+ million unique voters reached.
  • 20+ million engagements.

• BET Experience at LA Live:
  • Provided voter registration and information.
  • Engaged over 1,000 visitors with interactive experiences and digital marketing strategies.
• Essence Festival:
  • Shared a booth with MOBB United, interacting with over 2,000 visitors.
  • Engaged already registered voters, promoting the Be Woke mailing list and spreading awareness with branded merchandise.
  • Partnered with MOBB United's 3rd Annual Champions for Change Breakfast, gaining support from various attendees.

• Enduring Influence: Set new benchmarks in political engagement, especially among diverse young voters.
• Framework for Future Campaigns: Established as a model for future advocacy efforts.

Future Outlook: Continuing Advocacy

• Ongoing Impact: Promises lasting contributions to political advocacy and youth engagement.