Aone Amplifies 'Black and Blue' Movie
Aone Amplifies 'Black and Blue' Movie
Crafting a Box Office Hit with 'Black and Blue' Through Influencer Engagement
Crafting a Box Office Hit with 'Black and Blue' Through Influencer Engagement
- Client: Sony Screen Gems
- Project: Theatrical Release of "Black and Blue" (2019)
- Agency: Aone Creative (on behalf of Hyper Engine)
- Campaign Budget: $125,000
- Film Budget: $12 Million
- Box Office Revenue: $22.7 Million
Challenge
"Black and Blue," featuring Naomie Harris and Tyrese, needed to stand out in a competitive movie industry with a strategic marketing approach to effectively reach its target audience.
Strategy
Aone's solution was an influencer marketing campaign:
- Identifying Influencers: Targeting influencers whose audience matched the film's demographic.
- Content Creation: Collaborating on content that echoed the film's themes.
- Social Media Engagement: Utilizing platforms like Instagram, Twitter, and YouTube for extensive reach.
Execution
The campaign involved:
- Diverse Platforms: A multi-platform strategy for wider audience engagement.
- Creative Freedom: Allowing influencers to incorporate the film's message into their style.
- Engagement Metrics: Monitoring interactions to gauge campaign effectiveness.
Results
- Opening Weekend Performance: The film debuted to $8.3 million, against projections of $8–11 million, and made $3.1 million on its first day, including $675,000 from Thursday night preview.
- Sustained Box Office: Despite a 50% decrease in its second weekend to $4.1 million, the film ultimately grossed $22.7 million.
- Audience Engagement: The influencer campaign significantly expanded the film's reach and contributed to its commercial success.
Analysis
The influencer campaign was crucial in building anticipation for "Black and Blue." The strategy effectively engaged the target audience, creating a buzz that translated into box office success.
Conclusion
Aone's influencer marketing approach for "Black and Blue" highlights the impact of targeted social media campaigns in the film industry. The careful selection of influencers and creative content integration were key in supporting the film's financial success, emphasizing the importance of digital marketing in modern film promotion.
This case study illustrates Aone's effective use of influencer marketing in driving the success of "Black and Blue," demonstrating the agency's expertise in the film marketing domain.
Aone Amplifies 'Black and Blue Movie
Aone Amplifies 'Black and Blue Movie
Crafting a Box Office Hit with 'Black and Blue' Through Influencer Engagement
Crafting a Box Office Hit with 'Black and Blue' Through Influencer Engagement
- Client: Sony Screen Gems
- Project: Theatrical Release of "Black and Blue" (2019)
- Agency: Aone
- Campaign Budget: $125,000
- Film Budget: $12 Million
- Box Office Revenue: $22.7 Million
Challenge
"Black and Blue," featuring Naomie Harris and Tyrese, needed to stand out in a competitive movie industry with a strategic marketing approach to effectively reach its target audience.
Strategy
Aone's solution was an influencer marketing campaign:
- Identifying Influencers: Targeting influencers whose audience matched the film's demographic.
- Content Creation: Collaborating on content that echoed the film's themes.
- Social Media Engagement: Utilizing platforms like Instagram, Twitter, and YouTube for extensive reach.
Execution
The campaign involved:
- Diverse Platforms: A multi-platform strategy for wider audience engagement.
- Creative Freedom: Allowing influencers to incorporate the film's message into their style.
- Engagement Metrics: Monitoring interactions to gauge campaign effectiveness.
Results
- Opening Weekend Performance: The film debuted to $8.3 million, against projections of $8–11 million, and made $3.1 million on its first day, including $675,000 from Thursday night preview.
- Sustained Box Office: Despite a 50% decrease in its second weekend to $4.1 million, the film ultimately grossed $22.7 million.
- Audience Engagement: The influencer campaign significantly expanded the film's reach and contributed to its commercial success.
Analysis
The influencer campaign was crucial in building anticipation for "Black and Blue." The strategy effectively engaged the target audience, creating a buzz that translated into box office success.
Conclusion
Aone's influencer marketing approach for "Black and Blue" highlights the impact of targeted social media campaigns in the film industry. The careful selection of influencers and creative content integration were key in supporting the film's financial success, emphasizing the importance of digital marketing in modern film promotion.
This case study illustrates Aone's effective use of influencer marketing in driving the success of "Black and Blue," demonstrating the agency's expertise in the film marketing domain.
