AOne Creative's Strategic Use of "Fear" Game as a Marketing Vehicle for the Film
AOne Creative's Strategic Use of "Fear" Game as a Marketing Vehicle for the Film
Beyond Traditional Advertising: 'Fear' Game's Impact on Movie Engagement and Sales
Beyond Traditional Advertising: 'Fear' Game's Impact on Movie Engagement and Sales
Website Design: https://feargame.aone.la
Title: "Fear" Mobile Game and NFT Experience
Developed By: AOne Creative for On Chain Innovations
Launch Plan Dates: August 2022 (Game), January 27, 2023 (Movie)
Conceptualization
Inspiration: The 2023 thriller movie "FEAR," directed by Deon Taylor.
Platform: Web, iOS and Android
Innovation: First skill-based P2E game with pixel art NFTs partnership with studio theatrical feature film release
Strategic Significance
Targeting a New Demographic: The "Fear" game was created not just as a gaming experience but as a strategic marketing channel aimed at a new demographic - mobile gamers and NFT enthusiasts. This approach tapped into a market that traditional film marketing methods often overlook.
Integration of Film and Gaming Elements: The game includes characters and narratives inspired by the movie, enhancing the link between the gaming experience and the film's story-line.
Membership and Rewards
Membership Benefits: Members earn $RUN tokens, win movie-based NFTs, and get chances to attend exclusive events like the Hollywood premiere.
Marketing Strategy
- Audience Targeting: Combining audience insights, platform benchmarks, and competitive research to create a tailored campaign strategy.
- Content Strategy: Developing a unique social identity and a collaborative content calendar, integrating PR and media plans.
- Engagement Tactics: Leveraging influencer databases and fan engagement to amplify reach.
- Leverage Talent: Utilizing movie cast for content amplification and audience engagement.
Significance of the Strategy
- Pioneering Marketing Model: On Chain Innovations' approach represents a pioneering model in film marketing, merging the appeal of mobile gaming and NFTs to create a unique promotional avenue.
- Broadened Reach: This strategy effectively reaches a broader, more diverse audience, particularly the tech-savvy and digital-native demographic.
- Enhanced Engagement: By integrating gaming with movie content, it creates deeper and more interactive engagement with the film, leading to higher anticipation and potential box office success.
Conclusion
The "Fear" mobile game and NFT experience by On Chain Innovations is a standout example of innovative film marketing. It not only showcases the potential of integrating new technologies like blockchain and NFTs into marketing but also highlights the effectiveness of tapping into new demographics to expand a film’s reach and impact.
AOne Creative's Strategic Use of "Fear" Game as a Marketing Vehicle for the Film
AOne Creative's Strategic Use of "Fear" Game as a Marketing Vehicle for the Film
Beyond Traditional Advertising: 'Fear' Game's Impact on Movie Engagement and Sales
Beyond Traditional Advertising: 'Fear' Game's Impact on Movie Engagement and Sales
Website Design: https://feargame.aone.la
Title: "Fear" Mobile Game and NFT Experience
Developed By: AOne Creative for On Chain Innovations
Launch Plan Dates: August 2022 (Game), January 27, 2023 (Movie)
Conceptualization
Inspiration: The 2023 thriller movie "FEAR," directed by Deon Taylor.
Platform: Web, iOS and Android
Innovation: First skill-based P2E game with pixel art NFTs partnership with studio theatrical feature film release
Strategic Significance
Targeting a New Demographic: The "Fear" game was created not just as a gaming experience but as a strategic marketing channel aimed at a new demographic - mobile gamers and NFT enthusiasts. This approach tapped into a market that traditional film marketing methods often overlook.
Integration of Film and Gaming Elements: The game includes characters and narratives inspired by the movie, enhancing the link between the gaming experience and the film's story-line.
Membership and Rewards
Membership Benefits: Members earn $RUN tokens, win movie-based NFTs, and get chances to attend exclusive events like the Hollywood premiere.
Marketing Strategy
- Audience Targeting: Combining audience insights, platform benchmarks, and competitive research to create a tailored campaign strategy.
- Content Strategy: Developing a unique social identity and a collaborative content calendar, integrating PR and media plans.
- Engagement Tactics: Leveraging influencer databases and fan engagement to amplify reach.
- Leverage Talent: Utilizing movie cast for content amplification and audience engagement.
Significance of the Strategy
- Pioneering Marketing Model: On Chain Innovations' approach represents a pioneering model in film marketing, merging the appeal of mobile gaming and NFTs to create a unique promotional avenue.
- Broadened Reach: This strategy effectively reaches a broader, more diverse audience, particularly the tech-savvy and digital-native demographic.
- Enhanced Engagement: By integrating gaming with movie content, it creates deeper and more interactive engagement with the film, leading to higher anticipation and potential box office success.
Conclusion
The "Fear" mobile game and NFT experience by On Chain Innovations is a standout example of innovative film marketing. It not only showcases the potential of integrating new technologies like blockchain and NFTs into marketing but also highlights the effectiveness of tapping into new demographics to expand a film’s reach and impact.
