• Title: The House Next Door: Meet the Blacks 2
• Release Date: June 11, 2021
• Cast: Includes Mike Epps and Katt Williams
• Genre: Comedy
• Directed by: Deon Taylor
• Objective: To maximize visibility and box office performance utilizing a comprehensive digital marketing strategy.

• High Engagement: The campaign posts achieved millions of impressions, with top posts garnering up to 3.9 million impressions.
• Effective Messaging: Posts consistently generated high engagement, indicating strong audience interest and effective content strategy.
• Broad Reach: The campaign leveraged popular posts to maximize reach and audience interaction.

• Total Spend: $200,292, targeting a wide audience reach.
• Impressions: Over 31 million, indicating widespread visibility.
• Clicks: Approximately 721,000, reflecting strong audience interest.
• Engagements: Nearly 9.8 million engagements, demonstrating high audience interaction.
• CPM (Cost Per Mille): $6.45, showing cost-effective reach.
• CPC (Cost Per Click): $0.28, indicating efficient budget utilization.

• Impressions: Over 32.9 million, showing a vast reach across the platform.
• Engagements: Approximately 1.45 million, indicating a high level of audience interaction.
• Post Link Clicks: Around 333,797, reflecting strong audience engagement and interest in the content.
• Audience Growth: Significant increase in page likes and fans, indicating successful audience building.
• Content Strategy: Diverse range of posts including videos, photos, and text, contributing to high engagement rates.

• Impressions: Achieved a remarkable 18,786,751 impressions, indicating extensive content reach.
• Engagements: High engagement with 120,570 interactions, showcasing strong audience engagement.
• Profile Actions: Significant actions taken, around 7,940, reflecting audience responsiveness to the content.
• Audience Growth: Impressive growth with a 32.5% increase in followers, indicating successful audience expansion.
• Content Strategy: Diverse and engaging content, with a significant increase in published posts and stories, contributing to high engagement rates.

• Follower Growth: The campaign's Twitter account showed significant follower growth.
• Competitive Edge: Compared to competitors, the film's Twitter profile demonstrated stronger performance in terms of follower growth and engagement.
• @Mentions: The film experienced a high volume of mentions, indicating active audience interaction and interest.

• Revenue: $2.9 million in the US, with a strong $1 million opening weekend.
• Context: Outstanding performance in a competitive comedy film market despite being mid pandemic and continued low attendances at theaters nationwide..
• Positive: The revenue reflects a robust return, especially in a digital-first entertainment landscape, demonstrating the film's appeal and the campaign's effectiveness.

• Critical Reception: 17% on Rotten Tomatoes, indicating mixed reviews.
• Audience Response: Noted for its unique blend of comedy and horror.
• Positive Interpretation: The film's bold genre blend and unique comedic approach resonated with a significant segment of the audience, setting it apart in the market.

• Campaign Success: AOne's digital campaign was a triumph in terms of reach, engagement, and audience growth, significantly contributing to the film's visibility and box office success.
• Strategic Mastery: AOne's ability to leverage multiple digital platforms effectively showcases their expertise in crafting a comprehensive and impactful marketing strategy.
• Client Appeal: This case study highlights AOne's proficiency in navigating the digital marketing landscape, making them an invaluable partner for clients seeking to maximize their media presence and audience engagement.

• Comprehensive Approach: AOne’s multi-platform strategy ensures extensive reach and engagement, crucial for today's media landscape.
• Cost-Effective Solutions: Efficient budget allocation with a focus on ROI, as evidenced by low CPM and CPC rates.
• Adaptability: AOne's ability to spin challenges into opportunities, ensuring client success even in varied market conditions.

This detailed case study underscores AOne's expertise in creating and executing a successful digital marketing campaign, highlighting their ability to effectively utilize diverse platforms to enhance film marketing and drive box office success.