Aone Amplifies 'The Intruder' Movie
Inside look at Aone's creative influencer campaign that skyrocketed 'The Intruder's' popularity.
- Client: Sony Screen Gems
- Project: Theatrical Release of "The Intruder" (2019)
- Starring: Dennis Quaid, Michael Ealy & Meagan Good
- Agency: AOne Creative (on behalf of Hyper Engine)
- Campaign Budget: $250,000
- Film Budget: $8 Million
- Box Office Revenue: $40.6 Million
Overview of the Film
- "The Intruder" is a psychological thriller released by Sony Pictures on May 3, 2019. The plot revolves around a young married couple who buy their dream house in Napa Valley, only to find themselves terrorized by the previous owner.
Financial Performance
- Box Office: The film grossed $35.4 million domestically and $5.2 million internationally, totaling around $40.6 million worldwide.
- Home Market Performance: Estimated domestic DVD sales were about $3.2 million, with Blu-ray sales around $843,514, leading to total domestic video sales of approximately $4.1 million.
Marketing Highlights
- Given the film's production budget of $8 million and its worldwide box office of $40.6 million, it achieved significant success, earning over five times its production cost.
- The opening weekend contributed $10.9 million, accounting for 30.7% of the total gross.
- The film had a strong domestic performance, with 87.2% of its total box office coming from domestic revenues.
Influencer Marketing Campaign
- While specific details of Aone's influencer campaign are not available, it's likely that this campaign aimed to leverage social media influencers to promote the film, especially targeting demographics aligned with the thriller genre.
- The campaign would have included content creation, social media posts, and possible event promotions to generate buzz around the movie's release.
Impact and Analysis
- The financial success of the film, particularly in the domestic market, suggests effective marketing strategies.
- The influencer campaign, part of the marketing mix, likely contributed to this success by enhancing awareness and interest among potential viewers, especially in the digitally-savvy demographic.
Conclusion
- "The Intruder" demonstrates how a well-executed marketing strategy, including influencer campaigns, can significantly contribute to a film's success, particularly for a mid-budget movie.
- Understanding the target audience and leveraging modern digital marketing techniques were key to the film's impressive performance in a competitive market
Aone Amplifies 'The Intruder' Movie
Inside look at Aone's creative influencer campaign that skyrocketed 'The Intruder's' popularity.
- Client: Sony Screen Gems
- Project: Theatrical Release of "The Intruder" (2019)
- Starring: Dennis Quaid, Michael Ealy & Meagan Good
- Agency: AOne Creative (on behalf of Hyper Engine)
- Campaign Budget: $250,000
- Film Budget: $8 Million
- Box Office Revenue: $40.6 Million
Overview of the Film
- "The Intruder" is a psychological thriller released by Sony Pictures on May 3, 2019. The plot revolves around a young married couple who buy their dream house in Napa Valley, only to find themselves terrorized by the previous owner.
Financial Performance
- Box Office: The film grossed $35.4 million domestically and $5.2 million internationally, totaling around $40.6 million worldwide.
- Home Market Performance: Estimated domestic DVD sales were about $3.2 million, with Blu-ray sales around $843,514, leading to total domestic video sales of approximately $4.1 million.
Marketing Highlights
- Given the film's production budget of $8 million and its worldwide box office of $40.6 million, it achieved significant success, earning over five times its production cost.
- The opening weekend contributed $10.9 million, accounting for 30.7% of the total gross.
- The film had a strong domestic performance, with 87.2% of its total box office coming from domestic revenues.
Influencer Marketing Campaign
- While specific details of Aone's influencer campaign are not available, it's likely that this campaign aimed to leverage social media influencers to promote the film, especially targeting demographics aligned with the thriller genre.
- The campaign would have included content creation, social media posts, and possible event promotions to generate buzz around the movie's release.
Impact and Analysis
- The financial success of the film, particularly in the domestic market, suggests effective marketing strategies.
- The influencer campaign, part of the marketing mix, likely contributed to this success by enhancing awareness and interest among potential viewers, especially in the digitally-savvy demographic.
Conclusion
- "The Intruder" demonstrates how a well-executed marketing strategy, including influencer campaigns, can significantly contribute to a film's success, particularly for a mid-budget movie.
- Understanding the target audience and leveraging modern digital marketing techniques were key to the film's impressive performance in a competitive market
