Digital publishing · 2008 to 2016
Hollywood Street King: a celebrity news platform, built and monetized for Jacky Jasper
We came up with the concept for Jacky Jasper’s celebrity news site, built the platform and ran its technology and advertising revenue from 2008 to 2016. At its peak it drew 50 million views a month across the site, social and video, and it generated millions of dollars in revenue.
- 50MViews a month at its peak, across the site, social and video
- 8 yearsOur run on the platform, 2008 to 2016
- MillionsOf dollars in revenue generated
The idea
A news site in an artist’s voice
In 2008 Jacky Jasper was a rapper. We came up with the concept of a celebrity news site written in his voice, and launched it as Diary of a Hollywood Street King.
From 2008 we monetized it with advertising, early in the social era, and kept the platform fast and online as its audience grew across the site, social and video.
Hollywood Street King is Jacky Jasper’s site, and he owns it. Our role was the concept, the technology and the revenue, from 2008 to 2016.
What we did
Concept, platform and revenue
- Concept
The idea
A celebrity news site in Jacky Jasper’s voice, from the name to the format.
- Platform
The technology
The publishing platform and the servers behind it, kept fast and online as the audience grew.
- Revenue
The advertising
The advertising revenue operation, from 2008 through 2016.
- Events
The Made Men dinner
A benefit dinner for Haitian relief with Jacky Jasper and HollywoodStreetKing.com at the Kress in Hollywood, January 30, 2010.
Audience
Site pageviews by year
Nearly 50 million pageviews on the site alone in 2014, its biggest year. The 50 million views a month above count the site, social and video together.
Beyond the site
The brand off the page
On January 30, 2010, Jacky Jasper and HollywoodStreetKing.com hosted the Made Men industry leaders’ dinner at the Kress in Hollywood, for the benefit and relief of the Haitian people, with a six-course meal by chef Wheeler Del Torro.
What it taught us
Publishing that pays for itself
Eight years of running a high-traffic site on advertising taught us how to keep a platform fast under load and keep the revenue flowing. We bring the same discipline to the web platforms and AI systems we build today.
Start a conversation
Running a site that has to pay for itself?
We will review the platform, the speed and the revenue setup and tell you what to fix first.
