Branded Games

Branded games on Roblox, Fortnite and Minecraft for film and brand launches

AONE Creative builds branded games and Roblox experiences that put your release or brand where audiences already play. Every build comes with the release marketing we have run for studio films since 2007.

Plan a game activationSee the Fear game
  • Roblox
  • Fortnite (UEFN)
  • Minecraft
  • iOS, Android and web

What we build

Five ways to play

  • Roblox

    Roblox experiences

    Branded worlds, mini-games and immersive trailers built for Roblox players, with a launch plan around your date.

  • Fortnite

    Fortnite islands

    Custom islands built in Unreal Editor for Fortnite (UEFN), following Epic’s rules for brand content and sponsorship disclosure.

  • Minecraft

    Minecraft worlds

    Custom worlds, maps and servers, built within Mojang’s brand and EULA rules.

  • Mobile and web

    Branded mobile games

    Standalone iOS, Android and web games, like the Fear game we built for a theatrical release.

  • Campaigns

    Advergames

    Short, shareable campaign games for launches and fan engagement.

FEAR: The Game start screen on a phone, with a pixel-art character

Why a game

Something to do before opening weekend, not just something to watch

Your audience already plays on Roblox, Fortnite and Minecraft, and studios now market films there. We plan the game and the release campaign together, so the activation, the trailer drop and the paid media all point at the same date.

Proof

Fear: The Game

Built by AONE Creative for On Chain Innovations with Hidden Empire Film Group, for web, iOS and Android, to build the audience for Fear months before its 2023 theatrical release. Live for six months, March to September 2022, it moved nearly its whole audience to the film’s site. Every player watched the film’s trailer before gameplay began.

The Fear game case study

  • 87,000Approx. players sent to the film’s site
  • 250,000+Approx. visits to the film’s site
  • 108,653Downloads
  • 90,000Approx. players

About 97% of everyone who played visited the film’s site; more than 8 in 10 downloads became players. We also ran social and influencer campaigns for Screen Gems and Lionsgate titles.

The process

How a game activation works

  1. Brief and platform.

    Your audience, date and goal decide whether Roblox, Fortnite, Minecraft or a standalone game fits.

  2. Concept and rules check.

    Game design, brand integration, and each platform’s brand and disclosure rules.

  3. Build and test.

    Production in Roblox Studio, UEFN or Minecraft tools, with playtests before launch.

  4. Launch campaign.

    Influencers, social, paid media and creator partners timed to the release.

  5. Live ops and reporting.

    Updates and events while it runs, then a report on visits, play time and engagement.

Questions

Frequently asked questions

How much does a branded Roblox game cost?

Pricing is set project by project. It depends on the platform, the size of the game, art and animation, live operations after launch, and the release campaign around it. We scope your build on a short call and quote from there.

How long does a Roblox experience or Fortnite island take to build?

Timelines are set project by project, based on scope and your release date. Tell us the date and we plan the build and launch back from it.

Can a game be part of a film release campaign?

Yes. We plan the game and the release marketing together, so both point at opening weekend.

Do you handle Roblox advertising too?

We build the experience and plan the media that drives players to it, including Roblox’s own ad products where they fit.

Start a game

Have a release date?

Tell us the title and the date, and we’ll show you what a game activation could look like.

Plan a game activationFilm marketing
Plan a game activation