Entertainment Marketing and Events
An entertainment marketing agency for releases, tours and live events
We run digital for studio releases, independent films and award-winning series, and we have booked artists and marketed shows on four continents since 2000, first as AONE Management. Sites, social, influencers, media buying, AI-powered content, branded games and live events, all aimed at one date.
- Releases for Sony Pictures and Lionsgate
- Five Webby Awards for a series
- Media buying across digital, social, cable TV and radio
- Tours on four continents
- Kool Keith, Naughty by Nature, Ciara, Ice-T
- Hidden Empire Film Group, 2014 to 2022
What we handle
Everything a release needs, aimed at one date. From the first teaser to the shift to streaming, the same team runs the site, the channels, the talent and the media.
- Official movie websites and release microsites
- Social strategy, content calendars and channel management
- Influencer and talent-driven campaigns
- Media buying across digital, social, cable TV and radio
- Event production, talent booking and promotion
- Trailer and asset distribution, plus AI-powered cutdowns and localization
- Digital distribution and monetization for series
- Interactive and game tie-ins
Selected releases
Campaigns built around the date
More releases
- Lionsgate, 2020
Fatale
Social and site campaign for the release: 2.76 million post impressions and 102,524 site visits in one month.
- Lionsgate
Traffik
Digital marketing for the release.
- 2018
Love Jacked
Social content design and development, plus social media management.
- White label
Hyper Engine
From 2018 to 2022 we ran Hyper Engine’s campaigns under its name, including releases for Sony Pictures and Lionsgate.
- Digital publishing, 2008 to 2016
Hollywood Street King
We came up with the concept for Jacky Jasper’s celebrity news site and ran its technology and advertising revenue for eight years. At its peak it drew 50 million views a month across the site, social and video.
Media buying
We buy the media and deliver the ads
Digital, social, cable TV and radio, bought and delivered by our team, with relationships at the major cable networks and iHeartRadio. We handled the ad buys and delivery for:
- Hyper Engine’s campaigns
- Black and Blue
- The Intruder
- Fatale
- The House Next Door
- Meet the Blacks
- Be Woke.Vote, 2018 and 2020
- The Coalition of National Black Churches vaccine campaign
The process
How a release campaign runs
Before the announcement.
Audience research, the site and the channels, ready before the first asset drops.Teaser to trailer.
A content calendar that builds, with influencers seeded early.Release window.
Paid push and daily optimization through opening weekend.After opening.
The shift to streaming and on-demand, plus long-tail content that keeps the title alive.
Series and television
Original series, from the network to the feed
For Black History in Two Minutes (or so) we ran digital distribution, the website, social and the Webby campaigns from May 2019 through May 2022, and the series won five Webby Awards in three years. Be Woke Presents made four civic series. Time featured The Messy Truth with Van Jones, and Revolt TV picked up all 10 episodes.
Agencies, marketing partners and producers also hire us to run release campaigns under their own name.
Hidden Empire Film Group and Hyper Engine
Eight years inside a film group
From 2014 to 2022 we ran digital for Hidden Empire Film Group and its releases, and our white-label digital marketing services powered Hyper Engine, which grew into a digital marketing company that generated $4 million.
Where we started
We know both sides of the rope. Darrick toured as Kool Keith’s DJ and hype man and booked talent including Naughty by Nature, KRS-One, Lil Wayne and Ciara. Production, talent, promotion and the ticket link work as one plan, aimed at one date.
Records
Records we worked on
Before the release campaigns came the records: four records with Kool Keith, from 2002 to 2009.
- 2002 · Number 6 Records
Game
KHM: Kool Keith, H-Bomb and Marc LiveWith Tricky on “Run Dem Red.” Darrick Angelone was executive producer, and producer of the European edition, with vocals and narration as Benjamin Astor III.Credits on Discogs - 2004 · Threshold Recordings
Clayborne Family
Jacky Jasper, Kool Keith and Marc LiveThe follow-up to Game, with Tim Dog and Crashman.On Discogs - 2004 · Gamelock Records
White Label Mix Series Volume 1
Kool Keith and Nancy Des RoseWe coordinated the project and distributed it as AngelOne Entertainment.Credits on Discogs - 2009 · Street Money
The 7th Veil, Stoned
H-Bomb presentsWith Ice-T, Kool Keith, Snoop Dogg and Kurupt, among others. Darrick Angelone was associate producer.On Discogs
What we produce
From a club night to a festival
- Music
Concerts and tours
Headliners and full tours, from booking the talent to the night itself.
- Festivals
Music festivals
Lineups, stages, sponsors and the campaign that sells the passes.
- Film
Film festivals and screenings
Screenings and festival programs, built on our film release work.
- Art and brands
Exhibits
Art and brand exhibits, from the concept and the space to opening night.
- Occasions
Brand and charity events
Launch parties, activations, charity dinners and community events.
- Advice
Consulting
Running the event yourself? We consult on the plan, the talent, the marketing and the sponsors.
The record
Tours, shows and events
We organized the talent for every show on this list and marketed many of them, apart from the 2001 Vans Warped Tour, where Kool Keith was a booked artist and Darrick toured with him. Selling out a date that won’t move is still how we approach every launch.
- 2001Kool Keith, Vans Warped TourNorth America, with the Analog Brothers on most dates
- 2003Kool KeithSydney, Adelaide, Canberra and Melbourne
- 2003Ice-T, SMG TourAmsterdam
- 2004DJ Vadim vs. Kool KeithClub Soda, Montreal
- 2005Naughty by NatureAustralia, Japan, Taiwan and Thailand
- 2005Kool Keith and Kutmasta KurtDoornroosje, Nijmegen
- 2006Kool KeithJazz Cafe, London
- 2007Ciara with SammieSpring Break Fest, Greenville, South Carolina
- 2010S.O.S. Band and Ready for the WorldKool Haus, Toronto
- 2010Made Men DinnerA Hollywood charity dinner for Haitian earthquake relief
- 2020Be Woke.Vote Rep Your City TourDrive-thru voter events in Compton and 10 more cities
Amsterdam, 2003 
Australia, 2003 
Montreal, 2004 
Bangkok, 2005 
Nijmegen, 2005 
Greenville, 2007 
Toronto, 2010
Posters and flyers from the AONE archive.
What we handle
Production, talent and promotion in one plan
- Full production: concept, venue, budget, talent, staging and the run of show
- Talent booking for concerts, tours, festivals and brand events
- Event and tour marketing: social, influencers, paid media and email
- Event websites, ticketing pages and conversion tracking
- Promo and recap content, plus AI-powered cutdowns and translations
- Sponsor and brand activation marketing
The process
How an event comes together
Date and goal.
The date, the audience and what success looks like: tickets, signups or sponsors.Plan and talent.
Venue, talent, budget, and the production and media plans, built back from the date.Production and launch.
Staging and vendors, the site, ticket links, tracking and the first wave of announcements.Show week.
The run of show, daily pushes, talent posts and real-time adjustments.Recap.
Content from the night and a report on reach, clicks and sales.
Questions
Frequently asked questions
Do you work with independent films?
Yes. Independent releases need the same launch discipline on a tighter budget.
How early should we start?
As early as possible. Three to six months before release leaves room to build an audience.
Do you buy media?
Yes. Our team handles the ad buys and delivery across digital, social, cable TV and radio, with relationships at the major cable networks and iHeartRadio. More on media buying.
What kinds of events do you produce?
Concerts, tours, club nights, exhibits, film screenings, music and film festivals, charity events and brand activations.
Can you produce the whole event?
Yes. We can run it end to end, from the venue and talent to staging, marketing and the night itself, or take on only the parts you need.
How is pricing set?
Project by project, based on the event, the talent, the date and the marketing plan.
AI for release teams
Find where AI saves your release team time
Versions, localization, reporting and replies take hours on every release. An AI Readiness Audit maps how your team works and ranks the automations worth building. Snapshot $1,500 or Blueprint $4,500.
Start a release or an event
Have a date on the calendar?
Tell us the release or the event and the date. We’ll show you what the campaign looks like.
