Campaign and advocacy digital
The political marketing agency behind Be Woke.Vote
We build the content and channels that reach voters where they spend their time, then move them to act. For Be Woke.Vote that meant four celebrity video series, more than 150 million impressions and a Webby Award.
- Webby Award, 2022
- Webby Honoree, 2021
- Featured in Time
- Picked up by Revolt TV
Be Woke.Vote
A get-out-the-vote platform, produced like a network
Darrick Angelone cofounded Be Woke.Vote in 2018 with philanthropist Robert F. Smith, director Deon Taylor and producer Roxanne Avent. The aim: reach young voters of color, Gen Z and Millennials, with conversations worth watching, and give them the facts to act.
AONE Creative led the creative direction and ran the digital side: the website and its voter tools, the social channels and distribution. The platform grew into four video series, a national tour and an apparel line, and launched Black History in Two Minutes (or so).
- 150M+Impressions
- 50M+Voters reached
- 20M+Engagements
The 2018 campaign. Read the case study
Be Woke Presents
Four series, one message
Artists, journalists and civic leaders on why the vote matters, filmed on purpose-built sets and cut for social, streaming and broadcast.
The Messy Truth with Van Jones
CNN commentator Van Jones sits down with actors, artists and activists to talk about why voting matters to them. Time featured the Jamie Foxx episode, and Revolt TV picked up all 10 episodes for broadcast.
FeaturingJamie Foxx, Kim Kardashian, will.i.am, Chelsea Handler, Michael Ealy, Mike Colter, Shameik Moore, Bresha Webb, BJ the Chicago Kid, HaHa Davis, Sybrina Fulton and Deon Taylor
Directed by Deon Taylor and Omar Joseph. Creative direction by Darrick Angelone and AONE.
Roland Martin Unfiltered
Journalist Roland Martin talks power, history and the ballot with a member of Congress, a civil rights leader, artists and comedians. The series earned Be Woke.Vote its first Webby nomination.
FeaturingCongresswoman Maxine Waters, Dr. James Lawson, Chuck D, Erika Alexander, Erica Ash, LisaRaye McCoy, DeVon Franklin, Zulay Henao and Ali Siddiq
Directed by Deon Taylor and Omar Joseph. Creative direction by Darrick Angelone and AONE.
Tiffany D. Cross and The Beat DC
Political journalist Tiffany D. Cross of The Beat DC breaks down the 2020 election for young and first-time voters: college and high school voters, women and LGBTQ voters, down-ballot races and election interference.
FeaturingPete Buttigieg, Cory Booker, Tichina Arnold, Uncle Luke, Sybrina Fulton and Danni Washington
Created by Robert F. Smith and Deon Taylor. Directed by Deon Taylor and Omar Joseph. Powered by AONE Creative.
The Truth
Eighteen artists, hosts and influencers, each seated alone under a single light, give a raw account of the state of the country. The message: a non-vote is a vote without your voice.
FeaturingBig Boy, Trey Songz, Saint JHN, Terrence J, Justine Skye, Lance Gross, Miss Diddy, Tyrin Turner, Christina Cooper, Angela C. Styles, Ashley Monique Harper, Butta, Kenyon Dixon, Rodney Rikai, Maura Chanz, Mariah McKenzie, Liife and 5ive Mics
Directed by Omar Joseph. Produced by Omar Joseph, Terrence J, Lenny S., Erin Harris and Darrick Angelone. Executive producers Robert F. Smith, Roxanne Avent and Deon Taylor.
Be Woke.Vote
Beyond the screen
- 2020
Rep Your City Tour
Drive-thru voter events in Compton and 10 more cities, including Minneapolis, Houston, Denver, Philadelphia, Atlanta and Charlotte. The Compton stop engaged 1,000 voters. The 2020 campaign
- 2019
BET Experience and Essence Festival
Voter registration at BET Experience at L.A. Live, with more than 1,000 visitors, and a shared booth with MOBB United at Essence Festival, with more than 2,000.
- Website
Voter tools
Plain-language help to register, check a registration, vote by mail and find a polling place, plus election reminders.
- Apparel
Be Smart. Be Heard. Be Woke.
The apparel line worn by the guests of The Truth and sold through the site.
- Sister series
Black History in Two Minutes (or so)
Launched under the Be Woke Presents banner, narrated by Henry Louis Gates Jr. and executive produced by Robert F. Smith. Five Webby Awards. See the series
Recognition
Honored by the Webbys, covered by Time
- 2022The Webby AwardsWinner, Social: Series and Campaigns, News and Politics
- 2021The Webby AwardsHonoree, Activism websites
- 2019The Webby AwardsNominee, Roland Martin Unfiltered
- 2018TimeJamie Foxx and Van Jones on The Messy Truth
- 2018Revolt TVPicked up The Messy Truth for broadcast
The 2020 teamHidden Empire Film Group, Allied Global Marketing, Rogers & Cowan PMK, PMF Media Group, LA & Associates, Abaunza Group, Kathleen H. Rogers Strategies and Brand Technicians, with AONE Creative.
Track record
Races, causes and white-label work
Digital support in the Alabama special election.
Digital support for the governor’s race.
- 2018
Ben Jealous for Governor of Maryland
Digital support for the governor’s race.
- White label
BlackPAC and the Coalition of National Black Churches
Through Hyper Engine we ran BlackPAC’s “This Is Why I Vote” get-out-the-vote push and a vaccine campaign for the Coalition of National Black Churches.
Services
What we do
- Digital strategy and audience targeting
- Video series and talent-driven content
- Social channel management and rapid response
- Campaign websites, landing pages and voter tools
- Paid digital and list growth
- AI-powered content variants and multilingual versions
Built for the election calendar
Registration deadlines, early voting and election day set the plan. Content, paid media and rapid response are scheduled backward from those dates, with room to react to the news cycle.
White-label digital for consultants and agencies
Political consultants, agencies and advocacy groups can hire us to run digital under their brand: paid media, sites and voter tools, creative, publishing and reporting.
Questions
Frequently asked questions
Do you work with nonprofits and ballot measures?
Yes, along with candidates, PACs and issue campaigns.
How do you handle compliance?
We work with your compliance team on disclaimers and each platform’s political ad authorization.
How fast can you launch?
We plan backward from your election calendar, and rapid-response content is built into the plan.
Can you produce a video series like Be Woke.Vote?
Yes. We develop the format, line up the talent and produce the series, then cut every episode for social, streaming and broadcast and run the distribution.
Start a campaign
The calendar is already running
Tell us the race or the cause and the date that matters. We will map the campaign back from it.
