Music video · 2007
Mad Game: the music video for Jacky Jasper featuring Roger Troutman
We produced and directed the video for Mad Game, Jacky Jasper featuring Roger Troutman, and Darrick executive produced it with Sean Merrick. It came out of the same production as King of Hollywood, the film we made with Jasper.
The brief
A music video with a film behind it
King of Hollywood was paid for out of the video budget for Jasper’s album Street Money, so his music videos and the film were shot by the same production.
Mad Game shares the film’s silver Bentley, its club set and its Hollywood locations, which gave a music video the look of a feature.
What we did
Production and direction
- Direction
Produced and directed by AONE
We produced and directed the video, and Darrick executive produced it with Sean Merrick.
- Locations
Hollywood, day and night
A parking garage, a neon-lit club, a candy shop and a rooftop over the city at dusk.
- Film
Scenes shared with King of Hollywood
The video and the King of Hollywood trailer share the same Bentley and the same club scene.
- Music
Featuring Roger Troutman
The track is Jacky Jasper featuring Roger Troutman.
On screen
Hollywood, from the garage to the rooftop
What it taught us
Treat the video like a film
Shooting Mad Game inside a film production gave it a cast, cars and locations a music video budget rarely buys. We bring the same thinking to every campaign: build the shoot once and get more than one piece out of it.
Start with AI
Put AI to work on your next release
An AI Readiness Audit maps your marketing workflows and ends with a plan you can act on, whether or not you hire us to build it. Snapshot $1,500 or Blueprint $4,500.
Music videos
Have a song that needs a video and an audience?
We produced and directed Mad Game for Jacky Jasper featuring Roger Troutman, out of the King of Hollywood production. Tell us about the record and the release.