Branded game · 2022
Fear: The Game, beta gameplay demo
The beta gameplay demo of Fear: The Game, the pixel-art runner AONE Creative built to grow the audience for Deon Taylor’s Fear before its January 27, 2023 theatrical release.
- Fear: The Game
- Web
- iOS
- Android
- About 87,000 players
- 2022
- Fear: The Game
- Web
- iOS
- Android
- About 87,000 players
- 2022
- Fear: The Game
- Web
- iOS
- Android
- About 87,000 players
- 2022
About the game
Fear: The Game
Built by AONE Creative for On Chain Innovations with Hidden Empire Film Group, for web, iOS and Android, to build the audience for Fear months before its theatrical release. Live from March to September 2022, it moved nearly its whole audience to the film’s site.
The demo shows the beta, version 1.2.0, published on August 24, 2022: the start screen, choosing a runner, then a run through the woods at night. Tap the left of the screen to jump and the right to slide, and collect the F tiles for points.
Can you outrun your biggest fear? The runners are the film’s characters, among them Rom, Bianca, Benny, Russ and Serena, played in the film by Joseph Sikora, Annie Ilonzeh, Andrew Bachelor, Terrence J and Ruby Modine. Every player watched the film’s trailer before gameplay began.
Anyone could play for free. From August 26, 2022, members could also play to earn $RUN tokens, NFTs based on the film and the chance to attend events like the Hollywood premiere.
Read the Fear: The Game case study, or see the Fear (2023) plan we wrote for the release.
- 87,000Approx. players sent to the film’s site
- 108,653Downloads
- 250,000Approx. visits to the film’s site from the game and the wider campaign
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Fear: The Game ran on web, iOS and Android and sent about 87,000 players to the film’s site. Tell us the release or the brand.