Campaign digital · 2017
Doug Jones for U.S. Senate: a digital push in the Alabama special election
In the December 12, 2017 special election for U.S. Senate in Alabama, AONE Creative ran a digital push supporting Doug Jones. It reached 2.73 million people with 4.15 million impressions.
- Doug Jones
- U.S. Senate
- Alabama
- 2.73M people reached
- 2017
- Doug Jones
- U.S. Senate
- Alabama
- 2.73M people reached
- 2017
- Doug Jones
- U.S. Senate
- Alabama
- 2.73M people reached
- 2017
- Doug Jones
- U.S. Senate
- Alabama
- 2.73M people reached
- 2017
The brief
A special election on a short calendar
The special election filled the U.S. Senate seat Jeff Sessions left to become Attorney General. Doug Jones, a former U.S. Attorney, won the Democratic primary, faced Roy Moore and won the seat on December 12, 2017.
AONE Creative ran a digital push supporting Jones, built to reach and engage voters across the state.
What we did
Digital and creative
- Digital
A statewide push
Digital and social placements supporting Jones in the special election.
- Creative
Turnout the Vote
Campaign creative built around turning out the vote.
Results
Reach and engagement
- 2.73MPeople reached
- 4.15MImpressions
- 1.41MEngaged users
Campaign figures: AONE Creative campaign reporting.
What it taught us
Work back from election day
Special elections run on short calendars, so a campaign has to be ready to publish from the first week. We plan campaign digital around the dates that matter, and AI content production now has variations of the creative ready to test from day one.
Start with AI
Put AI to work on your next campaign
An AI Readiness Audit maps how your team works and ranks the automations worth building, whether or not you hire us to build them. Snapshot $1,500 or Blueprint $4,500.
Campaign digital
Have an election on a short clock?
In the Alabama special election we reached 2.73 million people for Doug Jones. Tell us the race and the date, and we will show you what a digital push can do before it.