Sony Pictures / Screen Gems · 2019
The Intruder: release assets amplified through talent channels
For the 2019 theatrical release of The Intruder, starring Dennis Quaid, Michael Ealy and Meagan Good, we amplified Sony’s release assets through talent channels and handled the ad buys. The film opened to $10.9 million in the US and Canada and grossed $40.6 million worldwide.
- The Intruder
- Screen Gems
- Talent channels
- 1.3M views on three talent posts
- 2019
- The Intruder
- Screen Gems
- Talent channels
- 1.3M views on three talent posts
- 2019
- The Intruder
- Screen Gems
- Talent channels
- 1.3M views on three talent posts
- 2019
The brief
A thriller, carried by people fans follow
The Intruder is a psychological thriller about a young married couple who buy their dream house in Napa Valley, only to be terrorized by its previous owner.
AONE Creative delivered the campaign as the white-label team behind Hyper Engine.
What we did
Talent, content and media
- Talent
Release assets on talent channels
We amplified Sony’s own release assets through talent channels, so the film reached fans through people they already follow.
- Reach
Three posts, 1.3 million views
Kenny Smith, King Bach and Jamie Foxx each shared the release with their audiences.
- Media
Ad buys and delivery
Our team handled the ad buys and delivery for the release. More on media buying
Results
Views on the talent posts, then the box office
- 621,146Views on Kenny Smith’s post
- 598,294Views on King Bach’s post
- 114,273Views on Jamie Foxx’s post
- $10.9MOpening weekend in the US and Canada
- $35.4MBox office in the US and Canada
- $40.6MWorldwide box office
Box office: The Numbers.
On screen
Dennis Quaid, Michael Ealy and Meagan Good
Michael Ealy and Meagan Good play the couple, and Dennis Quaid the previous owner who will not let the house go. Sony Pictures released the film on May 3, 2019.
What it taught us
Reach that comes with trust
A post from someone fans already follow lands differently from an ad. Putting the studio’s own assets on talent channels, with the ad buys behind them, gave The Intruder that reach. We bring the same approach to every release we market, and AI content production now versions the studio’s assets for each talent channel, so every post fits where it lands.
Start with AI
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Film releases
Have studio assets that need more reach?
For The Intruder we amplified Sony’s release assets through talent channels and handled the ad buys. Tell us what you have and when it opens.