Hyper Engine: white-label strategy, creative and technology by AONE Creative

Hyper Engine was a strategic media, marketing and content company founded in 2018. AONE Creative was the strategy, creative and technology team behind its client work, from the first plan to the final report, delivered under the Hyper Engine name. Built on that work, Hyper Engine grew into a digital marketing company that generated $4 million.

AONE’s role, end to end

Clients worked with Hyper Engine, and AONE delivered the work behind the brand. For each campaign, AONE set the strategy and the plan, produced the creative, built the sites and tools, booked and managed the talent and influencers, ran the paid media and wrote the reports. AONE founder Darrick Angelone led the technology side as Hyper Engine’s Chief Technology Officer.

What AONE delivered for Hyper Engine’s clients

  • Paid media planning, setup and management on Facebook, Instagram, YouTube, Google and Twitter.
  • Influencer and talent activations, from first outreach to posting schedules and screenshots for the client.
  • Creative production: promos, PSAs, celebrity calls to action, episode post-production and display banners.
  • Websites, e-commerce and voter tools, including donation buttons, vote.org tools and an app integration.
  • Social publishing and community management across client, talent and brand pages.
  • Reporting: mid-campaign and final reports delivered to studios and clients.
  • Hyper Engine’s own sales decks and brand assets.

Selected campaigns

  • Black and Blue (Sony Pictures / Screen Gems), fall 2019.Sony asked for top talent posting organically, first to push the trailer and then to rally opening weekend. AONE booked and ran the influencer program, with Jamie Foxx, King Bach and the Grindface network posting, and cut promos from the Urbanworld and London events that Tyrese and Naomie Harris shared. AONE also ran three phases of paid Facebook and Instagram and wrote the mid-campaign and final reports to Sony. Across the film and Hidden Empire pages, Aug 1 to Oct 30, 2019: 11.3 million impressions, 301,900 engagements and 39,800 link clicks. One Hidden Empire post reached 1.65 million people. Black and Blue case study
  • The Intruder (Sony Pictures / Screen Gems), spring 2019.AONE amplified Sony’s release assets through talent channels. Kenny Smith’s post drew 621,146 views, King Bach’s 598,294 and Jamie Foxx’s 114,273. The Intruder case study
  • Fatale (Lionsgate), Nov to Dec 2020.Social and site campaign for the release: 2.76 million post impressions, 1.82 million people reached and 102,524 site visits from Nov 20 to Dec 20, 2020. Fatale case study
  • Be Woke.Vote and This Is Why I Vote, Aug to Nov 2020.AONE ran the website and e-shop, donation and vote.org tools and an app integration, cut 17 video creatives for BlackPAC’s “This Is Why I Vote” Florida push, produced celebrity calls to action and 24 voter-info graphics, published about 850 posts across four platforms and managed paid media. Facebook ads alone delivered 1,284,117 impressions and 415,353 post engagements from Aug 1 to Nov 3, 2020, and the Compton “Rep Your City” stop engaged 1,000 voters. Be Woke.Vote 2020 case study
  • Robert F. Smith, 2020 to 2022.Paid campaigns on Instagram, Facebook and Twitter, publishing, community management and website updates. One week of paid messaging in April 2022 delivered 1.81 million impressions.
  • Together We Will Save Lives, Coalition of National Black Churches, spring 2022.A COVID-19 vaccine campaign aimed at Black communities: AONE produced 12 video and audio spots and display banners and ran the Google, YouTube, Facebook and Instagram campaigns from March 26 to April 30, 2022.

The numbers

  • 11.3 millionimpressions for Black and Blue in three months
  • 1.65 millionpeople reached by a single post
  • 2.76 millionimpressions for Fatale in one month
  • 1.28 millionBe Woke.Vote ad impressions in the 2020 election season
  • 1.81 millionimpressions for a one-week Robert F. Smith campaign

Clients served through Hyper Engine

Sony Pictures (Screen Gems), Lionsgate, Robert F. Smith, BlackPAC and the Coalition of National Black Churches, alongside Hidden Empire Film Group and Be Woke.Vote.

Need a team behind your agency?

AONE delivered Hyper Engine’s campaigns end to end under its brand. If you sell marketing and need a team that can plan, build and run it, we can do the same for you.

Entertainment MarketingCampaign Digital

Want results like this?

We’ve launched films, campaigns and series on deadlines that don’t move. Tell us about yours.

Get results like this
Get results like this