News · June 2021
The House Next Door: Meet the Blacks 2 tops the specialty box office on opening weekend
Hidden Empire Film Group’s comedy horror sequel opened to $1.064 million in the US and Canada in June 2021 and topped the specialty box office, selling out theaters under distancing limits.
- The House Next Door
- Meet the Blacks 2
- Mike Epps
- Katt Williams
- $1.064 million opening weekend, US and Canada
- June 2021
The story
Sold-out rooms, limited seats
Deadline reported that The House Next Door: Meet the Blacks 2 took $1.064 million on its opening weekend in the US and Canada, a per-screen average of $2,533, and topped the specialty box office while distancing limits in New York and Los Angeles kept theaters short of seats.
Writer and director Deon Taylor told Deadline the film sold out theaters that weekend, and that the next step was working out how and where to expand the run.
Hidden Empire ran a targeted rollout and marketing push to a Black audience for the film, in which Mike Epps returns as Carl Black opposite Katt Williams as the neighbor from hell. It follows Meet the Blacks (2016). Our part in the release is in The House Next Door case study.
Read the report on Deadline.
Box office: Deadline, June 2021 (US and Canada).
What this means for you
The campaign behind the opening weekend
For the June 11, 2021 release, AONE Creative ran the integrated marketing campaign, from strategy and release content to paid media across digital, social, TV and radio, and built the official site. The campaign generated more than 100 million impressions. We run release campaigns for films, series and events the same way, aimed at one date.
Watch the trailer
The House Next Door: Meet the Blacks 2
Mike Epps and Katt Williams lead the cast of Deon Taylor’s comedy sequel. The trailer plays on its own page, and our part in the release is in the case study.
Related
The case study.
- 2016
Meet the Blacks
The first film.
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