News · April 26, 2022
On Chain Innovations and Hidden Empire Film Group announce Fear: The Game for iOS and Android
In April 2022, On Chain Innovations and Hidden Empire Film Group announced Fear: The Game, a pixel-art running game for iOS and Android that gave fans a first look at Deon Taylor’s horror film Fear. AONE Creative built the game.
- Fear: The Game
- iOS and Android
- Pixel-art runner
- About 87,000 players
- Deon Taylor’s Fear
- 2022
The story
A game built around a film
On April 26, 2022, On Chain Innovations LLC and Deon Taylor and Roxanne Avent Taylor’s Hidden Empire Film Group announced a pixel-art running game and NFT experience for iOS and Android, built around Fear, the horror film directed by Deon Taylor and starring Joseph Sikora.
The plan: a first-look beta on the Apple and Google app stores in early May 2022, by invitation from the studio and the cast; the full game for everyone in July; and 10,000 NFT membership passes, to be minted over four periods starting with the film’s release.
“The NFT space is exploding with so much innovation and we’ve spent the last few years experimenting with smart-contracts and blockchain technologies, developing a way that we could engage our audiences with more than the traditional film marketing campaign,” said Darrick Angelone, CEO of On Chain Innovations.
How it turned out is in the Fear: The Game case study: the game drew about 87,000 players in 2022, months before Fear opened in theaters on January 27, 2023.
What this means for you
The game behind the film’s first look
AONE Creative built Fear: The Game, a pixel-art runner for web, iOS and Android starring the film’s characters. Live from March to September 2022, it sent approx. 87,000 players to the film’s site before the January 27, 2023 release. We build branded mobile games for iOS and Android, plus Roblox, Fortnite and Minecraft experiences, around your release.
Watch the demo
Fear: The Game
The beta gameplay demo plays on its own page, and the build and its results are in the case study.
Related
- 2022
Fear: The Game
The case study: a web and mobile game built to grow the audience for a theatrical release.
- 2023
Fear (2023)
The film’s digital campaign.
The game’s beta, in play for 1:23.
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Branded games
Want a game that sells the film?
Fear: The Game put the film’s characters in players’ hands months before opening day. Tell us the title and the date, and we will show you the game.