Jamie Foxx and will.i.am on the Be Woke.Vote set in 2018, in black and white

News · May 10, 2022

Be Woke.Vote wins the 2022 Webby Award for Social: News & Politics

After several nominations, Be Woke.Vote won the 2022 Webby for the best social news and politics campaign. Darrick Angelone and AONE Creative led its creative direction.

  • Webby Award
  • 2022
  • Social: News & Politics
  • 26th Annual Webby Awards
  • New York, May 16, 2022
  • Robert F. Smith
  • Deon Taylor

The story

The Internet’s highest honor, after years of nominations

  • May 10, 2022
  • 26th Annual Webby Awards
  • Social: News & Politics (Series and Campaigns)
  • AONE Creative: creative direction and digital
  • See the Webby listing
  • By Silas Node, AONE Creative

On May 10, 2022, AONE Creative announced that Be Woke.Vote had been named the best social news and politics campaign of the 26th Annual Webby Awards, presented by the International Academy of Digital Arts and Sciences.

“AONE Creative is honored to be a part of the brilliant team that brought Be Woke.Vote to life. Since 2018 we’ve had the opportunity to affect so many people and provide a platform of inclusiveness and education,” said Darrick Angelone.

The winners were honored in New York City on May 16, 2022, at a ceremony hosted by Roy Wood Jr. The winner’s page is on The Webby Awards.

Be Woke.Vote began with the philanthropist and investor Robert F. Smith, the film director Deon Taylor, the producer Roxanne Avent and the creative director Darrick Angelone. It set out to mobilize young voters, Black Gen Z and Millennials in particular, through education and a space to talk about politics freely, and its video podcast series earned a Webby nomination in 2019.

The International Academy of Digital Arts and Sciences announced the nomination on April 7, 2022, and the public vote for the People’s Voice award opened with it. A month later, Be Woke.Vote won.

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What this means for you

The work behind a Webby, built for your campaign

Be Woke.Vote won because people chose to watch it. AONE Creative led the creative direction and ran the digital: the series, the site and voter tools, the social channels, distribution and the ad buys. That is our Campaign Digital service, built around your cause and the date that matters.

Kim Kardashian West and Van Jones high-five across the table on The Messy Truth set, 2018
Kim Kardashian West and Van Jones high-five across the table on The Messy Truth set, 2018

Watch the series

The Messy Truth with Van Jones

Van Jones sat down with Jamie Foxx, Kim Kardashian, will.i.am, Chelsea Handler, Michael Ealy and more on why voting matters. Time featured the series, and Revolt TV picked up all twelve episodes.

Related

  • The Messy Truth with Van Jones, Roland Martin Unfiltered and the 2018 midterm push.

  • The Truth, The Beat DC, the Rep Your City tour and the paid media for the 2020 election.

  • Twelve episodes with Jamie Foxx, Kim Kardashian West, will.i.am, Chelsea Handler and more.

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An interview being filmed on the Be Woke.Vote set in 2018, with a camera and monitor in the foreground

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Be Woke.Vote grew from a voter initiative into a Webby winner. Tell us who you need to reach and the date that matters.