Be Woke.Vote · 2020
Be Woke.Vote 2020: two new series, a tour and the digital behind them
For the 2020 election, Be Woke.Vote added two new series, the Rep Your City tour in Compton and ten more cities, an e-shop and voter tools. AONE Creative, which conceived Be Woke.Vote and created its digital brand in 2018, ran the site, the creative and the paid media, and Be Woke.Vote went on to win a Webby Award in 2022.
- Be Woke.Vote
- The Truth
- The Beat DC
- The tour
- 1.28M Facebook ad impressions
- 2020
- Be Woke.Vote
- The Truth
- The Beat DC
- The tour
- 1.28M Facebook ad impressions
- 2020
- Be Woke.Vote
- The Truth
- The Beat DC
- The tour
- 1.28M Facebook ad impressions
- 2020
The brief
Young and first-time voters, in a year like no other
The 2020 campaign set out to raise registration and turnout among young voters and voters of color, cut through misinformation and make voting easier to do.
AONE Creative, which conceived Be Woke.Vote with Robert F. Smith and Deon Taylor and created its entire digital brand at its founding, ran the website and e-shop, the creative, publishing and the paid media, delivered through Hyper Engine.
What we did
Series, tour, site and media
- Series
The Truth
Eighteen artists, hosts and influencers, each seated alone under a single light, on the state of the country, including Big Boy, Trey Songz, Saint JHN, Terrence J and Justine Skye. Darrick Angelone was one of its producers. Watch Big Boy · The Truth case study
- Series
Tiffany D. Cross and The Beat DC
The political journalist broke down the 2020 election for young and first-time voters, with guests including Pete Buttigieg, Cory Booker, Tichina Arnold, Uncle Luke, Sybrina Fulton and Danni Washington. Watch Pete Buttigieg · The Tiffany D. Cross and The Beat DC case study
- Tour
Rep Your City
Drive-thru voter events in Compton and ten more cities, including Minneapolis, Houston, Denver, Philadelphia, Atlanta and Charlotte.
- Site
Website, e-shop and voter tools
The site and e-shop, donation buttons, vote.org tools and an app integration.
- Content
Creative and publishing
Celebrity calls to action, 24 voter-info graphics and about 850 posts across four platforms, plus 17 video creatives for BlackPAC’s “This Is Why I Vote” Florida push.
- Media
Paid media campaigns
Our team ran the paid media campaigns for Be Woke.Vote in 2020, as in 2018: more than $3 million in paid media across the two election cycles, from the buys to delivery. More on media buying
- Get out the vote
72 hours with Hawkfish
Bobby Shriver (@bobbyshriver12) brought Be Woke.Vote and Darrick Angelone together with Hawkfish, the digital firm Michael Bloomberg founded, which partnered with Be Woke.Vote for the final push. Working alongside Hawkfish’s Andrea Gellert, our team cut get-out-the-vote videos in a 72-hour stretch and ran paid social behind them, for Be Woke.Vote and Hawkfish’s partner BlackPAC.
Results
Reach, voters on the ground and recognition
- 1.28MFacebook ad impressions, Aug 1 to Nov 3, 2020
- 415,353Post engagements from those ads
- 1,000Voters engaged at the Compton Rep Your City stop
- Webby Award winner, 2022: Social, Series and Campaigns, News and Politics
- The Hollywood Reporter previewed the Compton stop in its September 16, 2020 issue
Campaign figures: AONE Creative campaign reporting.
The 2020 team
Built with partners
Hidden Empire Film Group, Hawkfish, Allied Global Marketing, Rogers & Cowan PMK, PMF Media Group, LA & Associates, Abaunza Group, Kathleen H. Rogers Strategies and Brand Technicians, with AONE Creative.
What it taught us
Screens and streets
In 2020 the campaign moved between series on the platforms young voters use and drive-thru events in their own cities. We plan campaigns to work in both places, and AI automation now runs the posting schedule and the daily ad reports, which puts more of the team on the street.
Start with AI
Put AI to work on your next campaign
An AI Readiness Audit maps how your team works and ranks the automations worth building, whether or not you hire us to build them. Snapshot $1,500 or Blueprint $4,500.
Campaigns
Running a cause through an election year?
In 2020 Be Woke.Vote added two series, a tour, an e-shop and voter tools, and we ran the site, the creative and the paid media. Tell us what has to move and by when.