Entertainment Marketing
A film marketing agency for studio and indie releases, built around opening weekend
Since 2007 we have run digital for studio releases, independent films and award-winning series. Sites, social, influencers, paid media, AI-powered content and branded games, all aimed at one date.
- Releases for Sony Pictures and Lionsgate
- Five Webby Awards for a series
- Branded games for releases
- Since 2007
What we handle
Everything a release needs, aimed at one date
- Official movie websites and release microsites
- Social strategy, content calendars and channel management
- Influencer and talent-driven campaigns
- Paid social and search media buying
- Trailer and asset distribution, plus AI-powered cutdowns and localization
- Digital distribution and monetization for series
- Interactive and game tie-ins
Selected releases
Campaigns built around the date
Two Screen Gems releases from 2019, with the cuts that ran. Every cut has its own watch page.
Black and Blue
Sony asked for top talent posting organically, first to push the trailer and then to rally opening weekend. We booked and ran the influencer program, cut promos from the Urbanworld and London events, and ran three phases of paid Facebook and Instagram.
- 11.3MImpressions
- 301,900Engagements
- 39,800Link clicks
The Intruder
We amplified Sony’s release assets through talent channels. Kenny Smith’s post drew 621,146 views, King Bach’s 598,294 and Jamie Foxx’s 114,273.
More releases
- Lionsgate, 2020
Fatale
Social and site campaign for the release: 2.76 million post impressions and 102,524 site visits in one month.
Digital campaign and official site; the debut weekend passed $1M and topped the specialty box office.
- 2016
Meet the Blacks
Digital media campaign. Watch the trailer.
- Lionsgate
Traffik
Digital marketing for the release.
- 2018
Love Jacked
Social content design and development, plus social media management.
Series and television
Original series, from the network to the feed
Black History in Two Minutes (or so)
For the educational series from Henry Louis Gates Jr. and Robert F. Smith, we ran digital distribution, the website, social and the Webby campaigns from May 2019 through May 2022. The series won five Webby Awards in three years. Case study
Be Woke Presents
Four civic video series, including The Messy Truth with Van Jones and Roland Martin Unfiltered, featured in Time and picked up by Revolt TV. See the campaign
Paint Misbehavin’ (TLC, 2009)
A reality series built around HARD Lifestyle, the paint and coatings company Darrick co-owned. He helped develop the story and appeared on screen. The series
White-label for agencies
Agencies, marketing partners and producers hire us to run release campaigns under their own name. From 2018 to 2022 we ran Hyper Engine’s campaigns this way, including releases for Sony Pictures and Lionsgate. Hyper Engine
The process
How a release campaign runs
Before the announcement.
Audience research, the site and the channels, ready before the first asset drops.Teaser to trailer.
A content calendar that builds, with influencers seeded early.Release window.
Paid push and daily optimization through opening weekend.After opening.
The shift to streaming and on-demand, plus long-tail content that keeps the title alive.
Branded games
Give fans something to play before opening weekend
Roblox experiences, Fortnite islands, Minecraft worlds and standalone mobile games, planned with the release campaign. We built the Fear game for a theatrical release, and it sent about 87,000 players to the film’s site.
Hidden Empire Film Group and Hyper Engine
Eight years inside a film group
From 2014 to 2022 we ran digital for Hidden Empire Film Group and its releases, and our white-label digital marketing services powered Hyper Engine, which grew into a digital marketing company that generated $4 million.
Questions
Frequently asked questions
Do you work with independent films?
Yes. Independent releases need the same launch discipline on a tighter budget.
How early should we start?
As early as possible. Three to six months before release leaves room to build an audience.
Do you buy media?
Yes, paid social and search, managed against your release goals.
Do you market streaming releases?
Yes. The timeline compresses, but the playbook is the same.
Start a release
Have a release date on the calendar?
Tell us the title and the date. We’ll show you what the campaign looks like.
