Sony Pictures / Screen Gems · 2019
Black and Blue (2019)
A cut from Black and Blue, the Sony Pictures and Screen Gems release starring Naomie Harris and Tyrese Gibson. AONE Creative ran the talent and influencer campaign for the release.
About the film
The release campaign
- Sony Pictures / Screen Gems
- 2019
Sony asked for top talent posting organically, first to push the trailer and then to rally opening weekend. We booked and ran the influencer program, cut promos from the Urbanworld and London events, and ran three phases of paid Facebook and Instagram.
- 11.3MImpressions
- 301,900Engagements
- 39,800Link clicks
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Let’s talk about your release
Talent, influencers, cutdowns and paid media, aimed at one date.
