Be Woke.Vote · 2020

Tiffany D. Cross and The Beat DC: the full series

Four conversations from 2020 in which Tiffany D. Cross sat down with Pete Buttigieg, Tichina Arnold, Danni Washington and Uncle Luke to talk about the election and why young and first-time voters should show up. Made for Be Woke.Vote, powered by AONE Creative, and every conversation is here on its own page.

Tiffany D. Cross and The Beat DC · Pete Buttigieg · 9:58 · The most watched conversation

About the series

Tiffany D. Cross and The Beat DC

  • 2020
  • Hosted by Tiffany D. Cross
  • 4 conversations, 12 short spots
  • Directed by Deon Taylor and Omar Joseph
Be Woke.Vote Initiative logo

Tiffany D. Cross, an on-air political analyst and the co-founder of The Beat DC, sat down with Pete Buttigieg, Tichina Arnold, Danni Washington and Uncle Luke in the last weeks before the 2020 election, for young and first-time voters.

The series opened with a trailer on October 12, 2020, ran short spots on the issues through October 26, and released the four full conversations on October 25 and 26, nine days before Election Day.

Created by Robert F. Smith and Deon Taylor for Be Woke.Vote. Directed by Deon Taylor and Omar Joseph. Produced by Roxanne Avent, Omar Joseph and Suzanne Summerville. Powered by AONE Creative.

The conversations

Four conversations, in the order they came out

  • Oct 25, 2020 · 18:08

    Tichina Arnold

    The actor Tichina Arnold, a star of The Neighborhood, talks with Tiffany D. Cross about gentrification and why state and local elections decide what happens where you live.

  • Oct 25, 2020 · 9:58

    Pete Buttigieg

    Pete Buttigieg talks with Tiffany D. Cross about calling out racism, systemic racism, his marriage and why it is so important to vote.

  • Oct 26, 2020 · 19:39

    Danni Washington

    The science communicator and TV host Danni Washington talks with Tiffany D. Cross about getting woke and helping the people around you do the same.

  • Oct 26, 2020 · 28:47

    Uncle Luke

    The hip-hop pioneer and activist Uncle Luke talks with Tiffany D. Cross about hip-hop activism then and now, his newspaper column about Kamala Harris, and gun rights.

Short spots

Twelve spots for young and first-time voters

Short spots on the issues, released from October 12 to October 26, 2020. They are on the Be Woke Vote YouTube channel.

  • The trailer · 0:44
  • ATTN: High Schoolers · 0:46
  • ATTN: College Students · 0:45
  • Who Are We Talking With? · 0:36
  • Election Interference · 2:02
  • Politics Impacts You, part 1 · 0:31
  • Politics Impacts You, part 2 · 0:46
  • LGBTQ Voters · 0:50
  • Congress and Down Ballot Voting · 2:08
  • Women Voters · 0:52
  • Artists and Influencers · 1:01
  • Obama Turnout · 0:36

On set

Behind the conversations

Tiffany D. Cross raises a fist in front of the Be Woke.Vote wall, 2020
The host in front of the Be Woke.Vote wall.
Tiffany D. Cross with Danni Washington
With Danni Washington.
Pete Buttigieg in conversation with Tiffany D. Cross
With Pete Buttigieg.

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Tiffany D. Cross on the Be Woke.Vote set

Series production

Planning a series for an election year?

The Beat DC put four conversations and twelve short spots in front of young voters in the last three weeks before the 2020 election. Tell us who you need to reach, and we will build the format and the distribution around them.